Project Information
Client
The Creative Brand Collective provides a community for female-owned creative small businesses who value relationships in entrepreneurship. TCBC is a place to foster connection through collaboration, discussion, and sharing.
Goals
The primary goal for The Creative Brand Collective was to evoke a sense of comfort, trust and calm throughout the entire branding. We started the design process with the idea that TCBC should feel like sitting in a pretty, bright, comfortable living room having a great conversation with your best friend. It’s cozy, comfortable and relaxed. The community encourages women to come exactly as they are, where ever they may be in their entrepreneurial journey. Using this vivid imagery laid the perfect foundation for neutral blues with cream accents, sophisticated fonts and the incorporation of a prominent olive branch into the final logo.
Kind Words
Before working with Christen, I would try to DIY my logos and never be satisfied. The fact that she took a daunting task, designing a well thought out logo, off my plate and produced a phenomenal result makes me so happy! Christen did so well with receiving my feedback during and turning it into the perfect logos. It's hard to communicate exactly what you're thinking but Christen was great at asking questions to help me clarify what I was looking for. She elevated my brand with a logo that grabs the attention of my ideal client. If you're considering working with Christen, do it! The quality in both the service and finished product was so wonderful.
