The primary goal for The Creative Brand Collective was to evoke a sense of comfort, trust and calm throughout the entire branding. We started the design process with the idea that TCBC should feel like sitting in a pretty, bright, comfortable living room having a great conversation with your best friend. It’s cozy, comfortable and relaxed. The community encourages women to come exactly as they are, where ever they may be in their entrepreneurial journey. Using this vivid imagery laid the perfect foundation for neutral blues with cream accents, sophisticated fonts and the incorporation of a prominent olive branch into the final logo.