Strategic website design for passionate brands

Your website should tell your story, share important content and most importantly convert casual leads into paying customers, subscribers, members or donors. Enhancing the design and functionality of your website is a great place to start as you build your brand from the ground up.

Christen Garland strategic web design services

What is strategic web design?

A website is much more than just its visual design. The way a website is built has a significant impact on how your future clients, customers or members find and interact with it. Strategic web designers consider these key factors as they build your website.

What is the process like?

Deep Discovery

Discovery is the most important – and typically the longest – phase of the website design process. During deep discovery, we will clarify your goals, identify your target audience, outline the necessary functionality, and brainstorm creative ideas for the design of your website. We will also develop a deep understanding of the content that will fill the website. This is where the strategy happens. 


Design is my favorite part of any project! During the design stage, we will be focused on the look and feel of the website. Based on the creative brainstorming from discovery, I will create mock ups of the site using a design tool and share with you as a PDF. Designing specs this way allows us to more easily make revisions and get the aesthetic just right. This is a collaborative stage where we make sure the design perfectly fits all the content and is in line with your brand vision.


Once we have a final approved design, you get to kick back and relax as we move to the development stage where all our planning gets put into action. This is where I take our design and turn it into a functioning website by building it in WordPress. I will configure all the necessary plugins including SEO, security and analytics. Once development is complete, I will make sure the site is backed up and ready to go for migration. 


This is when we celebrate! We’ll go through final checks and testing to ensure the site runs exactly how it needs to. I’ll also walk you through the back end of your website and leave you with a brief video tutorial so you can add content if you’d like in the future. If you don’t want to ever touch the back end I totally get it! Fortunately I offer maintenance plans and retainers to keep your website up-to-date and running smoothly so you always have peace of mind.


The average design process only takes 4-6 weeks. I book my design schedule in advance so you have plenty of time to gather and send your materials before we start.

Pricing starts around $2,400 for a 3-4 page custom website build, but each project is unique.  The website size, customizations, and additional services required will all impact the pricing estimate.

Yes. Payments are typically broken into 3 segments, which follow our three phases of the project – Strategy, Design and Development. Payment will be collected before moving to the next stage of the process. 

Yes, I have a background in ecommerce and would be happy to help with your store set up. 

Yes, I will leave you with a video walk through of your website and a tutorial on how to make simple updates! I also offer 30 days of support with each web design project.

Ready to get growing?