I help entrepreneurs build credibility online by creating strategic and cohesive brands.

Your branding is the foundation from which you tell your story. A thoughtfully designed brand and website creates trust and connection with clients, communicates purpose and personality, and ultimately draws in the right people to work with your business.

Christen working on laptop branding and web design

Brand Design

The Brand Design package delivers a cohesive visual brand identity for your business. A strong visual identity creates brand consistency everywhere your business shows up both online and offline, helps you attract your ideal clients and increases your professional credibility.


  • Primary Logo

  • Logo Variation

    Simplified for use in smaller sizes or different aspect ratios

  • Logo Sub-mark/Icon Logo

    For extra small formats such as website favicon

  • Typography System

  • Color Palette

  • Bonus: Your choice of 1 collateral piece

    ex. Business card design, Social Media banner etc

Web Design Packages

Website design and development packages are custom-quoted after completing two Deep Discovery Workshops together. Each workshop is a collaborative 2 hour virtual working session. The first workshop is focused on website content and functionality, and the second on branding and design. By the end of the workshop series we get a complete roadmap for the website, with all pages, content, structure, integrations and functionality fully planned.

While final pricing depends on number of pages, integrations and custom requests, each website comes with a relatively consistent set of deliverables.


  • 5-8 fully branded web pages built on WordPress

    May be theme-based or custom-designed - this will be decided during workshop process

  • Mobile Responsiveness

    Ensure each page optimized for mobile viewing

  • Basic SEO

    Basic hidden titles, descriptions, alt text, H1 & H2 in on-page copy, sitemap submitted to Google Search Console for indexing

  • Security Features

    Configuration of Wordfence security plugin, setup & force SSL certificate

  • Website Training

    Live walk through of back end and recorded video tutorial

  • 3 rounds of revisions

  • 30 days of post-launch support

  • 1 year subscription to Elementor

What exactly is strategic web design?

A website is much more than just its visual design. The way a website is built has a significant impact on how your future clients, customers or members find and interact with it. Strategic web designers consider these key factors as they build your website.

What is the web design process like?


Discovery is the most important - and typically the longest - phase of the website design process. During deep discovery, we will clarify your goals, identify your target audience, outline the necessary functionality, and brainstorm creative ideas for the design of your website. We will also develop a deep understanding of the content that will fill the website. This is where the strategy happens.


Design is my favorite part of any project! During the design stage, we will be focused on the look and feel of the website. Based on the creative brainstorming from discovery, I will create mock ups of the site using a design tool and share with you as a PDF. Designing specs this way allows us to more easily make revisions and get the aesthetic just right. This is a collaborative stage where we make sure the design perfectly fits all the content and is in line with your brand vision.


Once we have a final approved design, you get to kick back and relax as we move to the development stage where all our planning gets put into action. This is where I take our design and turn it into a functioning website by building it in WordPress. I will configure all the necessary plugins including SEO, security and analytics. Once development is complete, I will make sure the site is backed up and ready to go for migration.


This is when we celebrate! We'll go through final checks and testing to ensure the site runs exactly how it needs to. I'll also walk you through the back end of your website and leave you with a brief video tutorial so you can add content if you'd like in the future. If you don't want to ever touch the back end I totally get it! Fortunately I offer maintenance plans and retainers to keep your website up-to-date and running smoothly so you always have peace of mind.


The design process varies widely dependent on the size and complexity of the project, how quickly materials are received and feedback time. Most brand design projects require 3-4 weeks, while the average website design project takes about 6-8 weeks to complete.

Currently I have one brand package available at $1000. For websites, pricing starts at $2,800 for a 5 page custom website build, but each project is unique.  The website size, customizations, and additional services required will all impact the pricing estimate.

Yes. Payments are typically broken into 3 segments, which follow our three phases of the project – Strategy, Design and Development. Payment will be collected before moving to the next stage of the process. 

Yes, I have a background in ecommerce and would be happy to help with your store set up. 

Yes, I will leave you with a video walk through of your website and a tutorial on how to make simple updates! I also offer 30 days of support with each web design project.

Ready to get growing?